Apple Smart Glass:
It would appear that Meta did something right when it marketed the glasses to general consumers if Apple were to follow in Meta's footsteps and release its own line of smart glasses.
The ecosystem, not the appearance or AI capabilities, is what might make Apple's initial smart glasses stand out from the competition and enable Cupertino to make a successful entry into the glasses market.
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Although this may seem overly dramatic, Apple continues to have the greatest ecosystem. It's the one element that not only maintains brand loyalty but also shows how well Apple goods integrate with one another. Even though Apple is entering the smart glasses market late, Meta's Ray-Ban glasses have already become an unexpected hit with customers, so that might be the main advantage, giving Apple a head start.
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Apple's Vision Products Group, which also developed the Apple Vision Pro, is leading the effort. Two new versions of the mixed-reality headgear are now being developed by this team.
Gurman has previously predicted that Apple's smart glasses would be released in 2027. However, it appears that Apple has changed its schedule, most likely as a result of worries that if it postponed its market debut, it would lag behind its rivals. Since entering the smart eyewear market in 2021, Meta has sold almost two million pairs of its Ray-Ban Meta Glasses.
New variants are anticipated to join the lineup this fall, including more costly models with an integrated heads-up display and Oakley-branded glasses with smart features akin to the Ray-Ban Meta Smart Glasses. By 2027, Meta also intends to release its first complete AR spectacles.
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